In the news

The Daily News, author of Light Their Fire, a weekly column on Employee Engagement and Customer Service

Memphis Woman.  “Susan Drake:  Author, The Complete Idiots Guide to Guerilla Marketing.” March 2008.

Memphis Business Journal.  “Beale Street Flippers becoming darlings of NBA halftime entertainment." November 2007.

The Marketer.  “Who are your most ardent fans?” November 2006.

Strategies. “Internal marketing is the foundation of team.”  March 2007.

E-xecutive (online Russian magazine). “The Cynics Are Just Disappointed Idealists." October 20, 2006.

NY “What? We Don’t Do It That Way Anymore?”  October 30, 2005.

NY “The Motivating Power of Fear.”  October 23, 2005.


E of A (Employers of America). “Make ‘Lighting Their Fire’ Job One.”  October 13, 2005.

American Salon. “Fire ‘Em Up.”  October 1, 2005. “Clutch Motivation. How to up performance in Q4 and finish 2005 strong.” September 2005.

Atlantic Business Magazine. “All-Star Lineup.” September/October 2005.

Quality Digest. “Internal Marketing = Success.” September 2005.

Motivation Strategies Online Magazine. “New Book Highlights Employee-Branding Link.” August 2005.

Sales & Marketing Management. “From The Inside Out.” August 2005.

Catalog Success Magazine. “HR: Your Holiday ‘To Do’ List, Part 1.” August 2, 2005. "Funds Use Internal Marketing to Boost Morale." July 25, 2005. "Signs that your boss may be terminated." July 24, 2005.

Pizza Marketing Quarterly. "Ho-Hum Employees? 'Lighting Their Fire' Is Job One." July 13, 2005.

WomensWallStreet. "How to Name (or Re-Name) Your Business." June 15, 2005.

Christian Science Monitor. "To boost the profits, keep the workers." May 16, 2005. "City weighs use of eminent domain for development." February 20, 2005.

Memphis Business Journal. "Street Talk." February 11, 2005.

Personal Excellence. "Investment Strategies." July 2001. "Going Freelance." July 23, 2001.

Personal Excellence. "Money Diet." November 2001.

Bottom Line Personal. ".and your travel." April 1, 2000.

The Commercial Appeal. "Job travel making life touch and go? Whoa!" May 24, 1999.

Palm Beach Daily News. "Palm Beach author's advice: Travel light-hearted." April 25, 1999.